The best benefit of SEO appear in search engines is one of the most important ways to increase traffic to your website and expose your content, product or service to people who might be interested in what you have to offer. Most major search engines use an algorithm to determine what position a particular website is placed on. Search engines have established specific criteria that a website must have to be among the first results. The criteria are different for each search engine, but all engines share several things in common. It comes down to the type and amount of content that can be found on a certain website, the optimization level is done on the site and the popularity of the website (Link popularity/Page Rank). Search engine optimization ‘ that comes to be Optimization in the search engines.

Investigate the keywords. Decide which “search words” you want to appear for. Do some research on how many people are really looking for your site? Many times it is better to consult a professional in “natural optimization of the search engines” during this process. There are several tools available from Google, Overture, software and other software developers that can make the search process easier keywords.

Search for keywords in niches that have low competition. Try using Google Adwords to see how competitive they are before deciding. Also, make sure that the keywords you choose have enough searches. Try to also use broad-spectrum keywords.

Try to be opening minded. Do not focus only on the main words. The first thing to occur when you’re looking for keywords is not all about positioning for the most popular keywords. The most successful marketing campaigns and search engine optimization choose the most relevant keywords. For example, if you are a real estate broker in a certain area, not only you optimize “real estate”. Optimize your site for a dentist, florist, movie theaters, etc. You would be surprised how many new visitors come to your site when you think differently.

Focus on the end user. If you spend a lot of time trying to please search engine spiders, you may be forgetting about the end user. Think about what your target market needs to accomplish your goals, and then put it on your site so they can find it. The phrase “content is king” was born six years ago, and still remain valid. If you want to be relevant to specific keywords, you need higher quality content, or at least highly competitive. Write approximately 225-300 words of text per keyword and place it on your site each day. It grows, grows, and grows. On average, you can try to place between 3-5 phrases of keywords per page. Do it as naturally as possible and the search engine will reward you with a position on the first page.

Make sure all the pages on the site have custom titles and descriptions. If your site is using the same tags for all the pages, you are not helping the search engine to find out the subject or relevance of your individual pages. With respect to the Meta Tags, (Meta tags) there are 2 very important fields:

  • Title Tag
  • META Description Tag

To make sure you have not forgotten any tag or damaged any link in the process, use an inspection tool to check your website. In the inspection process, you will automatically get a sitemap (see step 7 to know its importance).


Build your popularity. Now that you have determined the right keywords on the right pages, you have created all the necessary content, and you have optimized all the content as best you can. Congratulations - now your website is now in the 80th percentile from the point of optimization for the keywords you have chosen. How do you manage to appear on the first, second and third page of the search results? The answer is quite simple: You have to be the most popular, too. Yes, that’s right, it’s a popularity contest. In other words, how many other sites do you know (that have a link to you), and how popular are they? This is typically known as the popularity of links (link popularity) or called PageRank by Google. The more sites link to your site the better, and the more popular the site that links you the more valuable will be to your link popularity. The best types of “link building” are records in directories, advertising links with text, and press releases. Try offering valuable information or tools so that people feel motivated to link to your site. Pages with good links (which do not use spamming) achieve better positions in search engines.

You should always be including new content of good quality. This will bring regular visitors to your website.